People do not want to spend money on another product. They don’t even want to download another piece of software. They want a solution to their immediate problem. Often, startups concentrate so much on thinking through their product, adding features, and convincing themselves that this is the best (insert product category here) that’s ever been seen. […]
Read MoreSell the problem you solve. Not the Product.
September 1, 2016 Executable Ideas, MVP, Stakeholders, Startups