Category: Stakeholders

Thinking Out Loud

Sell the problem you solve. Not the Product.

People do not want to spend money on another product. They don’t even want to download another piece of software. They want a solution to their immediate problem. Often, startups concentrate so much on thinking through their product, adding features, and convincing themselves that this is the best (insert product category here) that’s ever been seen. […]

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When to Prototype

When your product is multi-functional When there’s a steep learning curve for newbies When you need buy-in from diverse stakeholders When you find it difficult to describe with words and arm-waving  When you are not sure of the requirements Prototyping is most beneficial in systems that have lots of interactions with the users. Apps that require […]

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