WTF : What’s The Future?

I’m currently in research mode for a series of books about what’s happening in various industries over the next decade.

They are short, tightly focused, and are a mix of

  • The current popular concensus from the experts
  • A range of contrarian views
  • Interviews with industry leaders
  • Best guess scenarios that may play out

The take-aways will be how you should change your approach, how you can benefit from the imminent changes, or maybe how you should totally bail and move to another industry.


If you have a strong feeling that your current industry is under seige from the new economy, I’d love to talk with you.

If you reckon that YOUR industry is not under any threat, then I MUST talk with you.